The title” Content is king” was originally written in an essay by the Microsoft Founder Bill Gates in 1996. This is frequently raised topic in the world of Content Marketing and Search Engine Marketing. The phrase lies the belief that the content is central to the success of a website and to the presence on any social media. Microsoft Founder describes the future of the internet as a marketplace for content. However, it was until recently when people realized the super impact of content marketing that this phrase gained immense popularity.
Why Content is King in the Content Marketing World?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
It needs no rocket science to understand why content is king in the world of content marketing. The content plays a vital role among targeted audience’s mind. Initially, the audiences get attracted and feel more connected towards the posts only by reading the Content. It assures your audiences that the content gives the solution to your problems.
Leading Brands use Content Marketing
Annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.
Why? Because it works.
Without Great Content Marketing is Impossible
Regardless of what type of marketing tactics you use, content marketing should be part of your process. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.
Nowadays, almost all the companies in the world carry out content marketing in one form or the other. Most of the times, it is through their blog or their social media accounts. But the present trend is the use of online videos, infographics, downloadable white papers as part of the content marketing strategy.
Content marketing is the topmost strategy of digital marketing. While selecting a content marketing strategy for your business, you simply cannot opt for one of the methods stated below because it fits within your budget or you like it. There are several factors that you must consider while selecting the type of content marketing. They include your target audience (segmenting your audience in terms of education level, location, and age), and your own product or brand.
Types of Content Marketing
- Blogging/Guest Posting
Blogging interesting and relevant articles about your industry will make your clients trust you and strengthen your brand. When industry specialists do guest blogging, it keeps their customers returning and also helps broaden their audience. Doing guest blogging once in a day or a week is highly essential for the content marketer.
An infographic can be a highly beneficial content for the visual learners and performs particularly well on large visual platforms like Pinterest. An infographic tells the complex idea in an easy way so that the learners understand it very easily. So, this is a great way to put your message across for the visually minded people.
Webinars are not new to us. But their accessibility is being increased due to the improvement in technology, emergence of platforms, and cut down on costs. The likes of FaceTime, Skype, Google Hangouts makes it very easy to offer live tutorials, discussions, and Intractable about a topic from the comfort of your home/office.
Podcasts have become highly popular these days as people can listen to quality content at work, at home, while traveling, or working out at the gym. If you consider creating a podcast as part of your content marketing strategy, you must provide a story-driven and compelling premise that will create huge interest within your audience.
- White papers
You can use white papers which include clear graphs and images to show your expertise in a particular area. Make sure you also pay attention to the report layout and your logo is visible clearly all through the report. White papers offer your audience, the in-depth examination of a particular topic that really matters to them. Thus, it solves your customer pain points and builds your credibility.
Videos are one of the most popular content marketing strategies today. It is more entertaining and attractive than a simple text and you can easily show your content to your clients. However, when your video gets outdated, you must take care that you replace with the most recent one. You can place your videos in various places like your blog, social media, or your website.
When you have something to say but cannot write it down, an image is an ideal way to express it to the audience. Many user experiences studies have revealed that the viewers of a site react more to images than plain text. Creating striking visuals with great design will help you spread your message across and impress your customers.
How To Write an Engaging Content?
3 types of content that you must generate to give an engaging content.
1) ALL EYES ON YOU – make your content as such it hooks attention and makes someone visit your profile.
2) CUSTOMER RETENTION – create content that not only captures attention but let’s your audience always stay with you.
3) CALL TO ACTION – make your content so appealing that the audience cannot resist to comment or in touch with you.
Do you ever think who the Queen is? Do you ever wonder how and where the Queen comes into play?
Ok, so without much ado, let us all welcome the Queen, who never leaves the King alone, and if it ever does the King may just not be able to reign supreme – it is the Creativity – yes, you read it right.
Content is certainly the King, and it is the Creativity that keeps the King ruling.
“CONTENT IS KING BUT CREATIVITY IS QUEEN, AND THE LADY RULES THE HOUSE.”
What truly makes companies stand out from one another? Creativity.
In this day in age, it is crucial to stay up to date with changes and innovations in order to be effective in marketing. As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is the most important tool for success of a business.
“I have to believe, just based on the success that we have seen, and all of the changes and challenges that I have seen over the past 5 years, that creativity has been the core of our brand marketing success and brand recognition. –Lia Reich, VP of Marketing and Communications at Precision Hawk”
Know Your Targeted Audiences
Have you ever seen a train running without a destination? Probably, not. And just like a destination is to a journey, the audience is to your content. If you miss out on taking into account your audience’s problems and needs, you will miss reaching your destination.
Knowing your audience implies, knowing the buyer’s journey.
Where buyer’s persona represents the buyer’s interests, motivation, demographics, dislikes and such details of their nature which affect your business, whereas buyer’s journey is the process they follow while purchasing a thing.
The Quality of Your Content Will Decide Your Success
The quote “content is king” is very often used in conjunction with content marketing and SEO. It implies that unique, high quality, interesting, relevant and engaging content contributes significantly to the success of companies on the internet. In content marketing, the quality of the content offered will decide the level of your success.
I’ve also attached the link of the original “Content is King” article written by Bill Gates back in 1996. If you are interested in reading, you can find it here shorturl.at/mpIUV